Bonjour
Nice to meet you,
I’m Emma, a French-born designer and strategist who grew up loving art, food, and fashion in the South of France. With a background in luxury design and branding, I founded Astilbe Studio to help small businesses grow with clarity, creativity, and soul.
my why
Why I love what I do
I’m passionate about helping businesses find and express their unique voice, because I believe branding is more than just visuals.
There’s something incredibly rewarding about guiding founders through the creative process and watching their vision take shape in a way that feels both true and impactful. Whether it's through words, design, or strategy, my goal is always to make their story resonate and their brand feel unmistakably theirs.
My Story
I grew up in the South of France, surrounded by beauty in everyday life ( think fresh markets, coastal light, the sea) and a culture that values craft and connection. From a young age, I was drawn to art, food, and the nuances of how people express themselves through style and culture. This early love led me to study fashion, where I deepened my understanding of visual storytelling, craftsmanship, and the emotion behind design.
Astilbe Studio started as a natural evolution of my journey through the fashion industry. After years working in design and branding across both French and American markets, I became deeply inspired by the artistry, storytelling, and emotional resonance that define luxury. I found myself drawn to helping smaller brands, guiding them through their first collections, launches, and identity shifts. I saw how impactful thoughtful design and strategy could be when done with intention and care.
This blend of high-end experience and hands-on support sparked my path toward building something of my own. Astilbe Studio was created to offer that same level of creative rigor and aesthetic sensibility to small businesses ready to grow. Rooted in my French heritage and love for refined simplicity, the studio is where elegance meets clarity, and where I help founders bring their vision to life with confidence, creativity, and purpose.
