Hi there,

Welcome to my
Brand Marketing Portfolio

I am Emma, a passionate brand marketing professional dedicated to creating campaigns that help luxury companies reach their ideal customers.

Welcome to my brand marketing portfolio, a curated showcase of my journey in building and elevating brands. Here, you'll find work spanning brand strategy, visual identity, messaging & storytelling, along with detailed case studies, creative projects, and in-depth research & insights. Each project a reflects a passion for thoughtful design and strategic innovation

Email Marketing

Led end-to-end email campaign creation—from trend research and visual design to segmentation and performance analysis—using platforms like Mailchimp and Klaviyo.

  • Designed branded templates and automated flows (welcome, nurture, re-engagement), resulting in a 22% lift in email-driven conversions.

  • Conducted seasonal and industry trend research to align campaign content with audience interests and buying behaviors.

  • Improved open rates by 18% and click-through rates by 12% through A/B testing, refined copy, and send-time optimization.

  • Managed campaign scheduling, list segmentation, and reporting through Mailchimp, ensuring timely, targeted communication.

SEO & Copywriting

Strategically crafted website copy and brand messaging that blends SEO best practices with a distinct, on-brand voice. Focused on improving discoverability while building meaningful brand presence.

  • Wrote and optimized website content for homepages, service pages, and blogs, contributing to a 40% increase in organic traffic and improved keyword rankings.

  • Created comprehensive brand tone and voice guidelines to ensure consistency across all digital and written touchpoints.

  • Conducted keyword research and competitive analysis to develop content strategies aligned with user intent and brand positioning.

  • Developed messaging frameworks and microcopy that strengthened user experience, reduced bounce rate by 28%, and increased on-page time by 2+ minutes.

Social Media Strategy

Developed and executed full-funnel social media strategies rooted in trend research, audience insights, and visual storytelling—across platforms like Instagram, LinkedIn, and Pinterest.

  • Built monthly content calendars aligned with brand campaigns, resulting in a 60% increase in engagement and 45% follower growth over 6 months.

  • Created multi-format content (reels, carousels, stories) optimized for each platform’s algorithm and user behavior.

  • Used platform insights and analytics tools (Meta Business Suite, Later, Pinterest Analytics) to guide strategy and continuously refine performance.

  • Led community management and influencer partnerships, increasing organic reach by 200% during campaign peaks.

  • Conducted ongoing trend and competitor research to keep content fresh, brand-relevant, and culturally aware.

Say Bonjour

LinkedIn
linkedin.com/in/emma-k-salimochi/

Email
salimochi.emma.k@gmail.com

Phone
+1 (929) 444 3401

Location
New York, NY