Hi there,
Welcome to my
Brand Marketing Portfolio
I am Emma, a passionate brand marketing professional dedicated to creating campaigns that help luxury companies reach their ideal customers.
Welcome to my brand marketing portfolio, a curated showcase of my journey in building and elevating brands. Here, you'll find work spanning brand strategy, visual identity, messaging & storytelling, along with detailed case studies, creative projects, and in-depth research & insights. Each project a reflects a passion for thoughtful design and strategic innovation
Email Marketing
Led end-to-end email campaign creation—from trend research and visual design to segmentation and performance analysis—using platforms like Mailchimp and Klaviyo.
Designed branded templates and automated flows (welcome, nurture, re-engagement), resulting in a 22% lift in email-driven conversions.
Conducted seasonal and industry trend research to align campaign content with audience interests and buying behaviors.
Improved open rates by 18% and click-through rates by 12% through A/B testing, refined copy, and send-time optimization.
Managed campaign scheduling, list segmentation, and reporting through Mailchimp, ensuring timely, targeted communication.
SEO & Copywriting
Strategically crafted website copy and brand messaging that blends SEO best practices with a distinct, on-brand voice. Focused on improving discoverability while building meaningful brand presence.
Wrote and optimized website content for homepages, service pages, and blogs, contributing to a 40% increase in organic traffic and improved keyword rankings.
Created comprehensive brand tone and voice guidelines to ensure consistency across all digital and written touchpoints.
Conducted keyword research and competitive analysis to develop content strategies aligned with user intent and brand positioning.
Developed messaging frameworks and microcopy that strengthened user experience, reduced bounce rate by 28%, and increased on-page time by 2+ minutes.
Social Media Strategy
Developed and executed full-funnel social media strategies rooted in trend research, audience insights, and visual storytelling—across platforms like Instagram, LinkedIn, and Pinterest.
Built monthly content calendars aligned with brand campaigns, resulting in a 60% increase in engagement and 45% follower growth over 6 months.
Created multi-format content (reels, carousels, stories) optimized for each platform’s algorithm and user behavior.
Used platform insights and analytics tools (Meta Business Suite, Later, Pinterest Analytics) to guide strategy and continuously refine performance.
Led community management and influencer partnerships, increasing organic reach by 200% during campaign peaks.
Conducted ongoing trend and competitor research to keep content fresh, brand-relevant, and culturally aware.
Say Bonjour
LinkedIn
linkedin.com/in/emma-k-salimochi/
Email
salimochi.emma.k@gmail.com
Phone
+1 (929) 444 3401
Location
New York, NY